What is included in the ticket price? And whereby it is possible to reduce?
One of the most important issues that the interests of passengers, is what constitutes the cost of the ticket? And whereby it is possible to reduce the?
You know, in fact, the issue of concern to all. Let's look in order. At first, "aeroflot"Is not a monopoly. We keep about 26% of the market. That's not a lot. The same "Lufthansa","Air France","Alitalia"Hold more than 60% of the market in their own countries. Although we say that we have a market economy, and they are members of the WTO.
Secondly, one and a half years ago, we changed the system to pay for our tickets. Who used the so-called American model. We each have 22 flight fare. And when a man comes and takes a ticket at the last day, he gets it at a very high price. For example, a ticket from Moscow to St. Petersburg can cost up to US $ 900. And, as a rule, it causes a storm of emotions. We monitor. Yes, on each flight have bought tickets for 900 dollars. But look at average prices. On the same flight Moscow - St. Petersburg the average cost of a ticket is 3600 rubles. This is about 120 dollars. It's a lot or a little?
That's a lot for what you fly on the new plane, and that you serve the best flight attendants? The quality of food in the past year, we took the 3 in the world. According to the equipment of various gadgets we are the best airline in Eastern Europe. 120 dollars - it's inexpensive. Take Sochi. The average ticket price is 4500 rubles, or US $ 150. These are the measurements we make. Why nobody says that St. Petersburg has sold more tickets for the price 70 90 dollars? Everyone is talking about the two tickets that are bought at the last minute. What's the problem? Buy this month. The computer makes a decision to increase the price. He looks loading aircraft. If the tickets are not in demand, and the machine does not raise the price. Taking tickets per month, you can save considerably. And if you take two days, because you can not plan ... Well, excuse me, otherwise it is impossible.
Well, then explain how often the deliberate policy of reducing prices? As far as the average price decreases? And that seasonal tariffs or permanent?
When I took over the company, passenger load was approximately 62%. What does it mean 62% for the airline? Less 75% flight itself does not pay. It turns flying at a loss. Now the average loading 77-78%. And as soon as we see that the competitors begin to lower prices, we also do it.
What is the cost of the ticket?
What is the cost of the ticket? 40% of the cost of kerosene. 22% - this is the leasing rate. You understand that we have the youngest fleet in Europe, and it also must be considered. The ticket price includes airport taxes, which are constantly growing. Moreover, unscrupulous politicians raise these prices are absolutely unfounded. Now these charges - is 20% of the ticket price. There are incidentals. As a result, we make 5-6% of the ticket price. "Aeroflot" is not so much earns as it seems.
If we are talking about how to reduce the cost of tickets, we must remember the ill-fated article №108. It allows the passenger at any time to cancel this ticket. And it happens that the day before departure in dropping back to 100 tickets. We, and other airlines have to be insured. Realizing that these 100 ticket to return, we just turn up their price. Now the government is considering the removal of the 108 articles to passenger buying a ticket, I had a special rate. For example, "British Airways"You can buy a very cheap tickets. But it would be a mark that the ticket is not refundable. If we introduce it and we, ticket prices can be significantly reduced.
You should also pay attention to the fuel efficiency of aircraft. Today, modern foreign cars are very economical. Why suffer our air-industrial complex? We do not have competitive aircraft. Machines are good, but we are lagging behind in engine. Unless IL-96 It spends about 8 tons per hour, Airbus A330 about 5 tons. This is a significant difference. Besides Airbus more comfortable.
General Director of JSC "Aeroflot - Russian Airlines" Vitaly Saveliev.
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